Remote Marketing Specialist at Basecode

Remote Marketing Specialist at Basecode
Location: Remote
Job Type: Full-time
Incentives bonus: 10k

About Basecode

Basecode is a prominent provider of consultancy services for digital transformation, talent outsourcing, and training. We assist organizations in achieving their objectives by utilizing a variety of partner platforms.

Responsibilities of the Remote Marketing Specialist at Basecode

• Support the creation and execution of marketing strategies that encompass SEO, social media, email marketing, and content marketing.
• Compose SEO-optimized blog posts, employing intermediate knowledge of SEO tools to enhance content visibility and attract organic traffic.
• Take responsibility for crafting cold emails aimed at prospective clients and generating sales-qualified leads (SQLs).
• Brainstorm and produce captivating social media content for Facebook, Instagram, and LinkedIn, aligning with our brand voice and intended audience.
• Create persuasive copy for advertisements, presentations, and assorted marketing materials.
• Partner with the marketing team to plan and implement marketing campaigns, ensuring they align with company goals and brand guidelines.
• Work closely with the graphic designer to develop visual content that enhances the effectiveness of marketing materials.
• Conduct research on competitor analysis, lead generation, market trends, and other pertinent subjects to guide marketing strategies and actions.
• Utilize platforms like Zoho and Salesforce for marketing automation, managing leads, and tracking campaigns.
• Keep current with digital transformation developments and industry best practices, integrating them into marketing strategies when necessary.

Requirements for the Remote Marketing Specialist at Basecode

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• A minimum of 3-4 years of experience in a marketing position, ideally within the IT services industry.
• Intermediate understanding of SEO tools and best practices.
• Exceptional writing abilities, capable of producing engaging and persuasive content in various formats.
• Experience in managing social media, including content creation and audience interaction.
• Familiarity with running Facebook, Google, and LinkedIn advertisements.
• Acquainted with marketing tools like Zoho, Salesforce, and other relevant platforms.
• Understanding of digital transformation processes and their relevance to marketing efforts.
• Strong research capabilities, able to collect and analyze data for informed decision-making.
• Excellent collaboration and communication skills, both written and verbal.
• Self-driven, detail-oriented, and capable of juggling multiple projects in a fast-paced environment.

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